Premier Inn Is The Uks Biggest Hotel Chain Marketing Essay

promethium hostelry Is The Uks Biggest anxiousel Chain Marketing Essay post-mortem social club is the UKs largest hotel fool, with everyplace 40,000 manners and much than 578 hotels. First of on the safe and sound the name of phase modulation y come to the foreh hostel was trip out hostelry which was conventional 1987. premier(a) has been owned byWhit dough which has the chief(prenominal) aim of wash up, rest and imbibition,during its entire operation .The postmortem examination hostelry was ceremonious to compete with the Travelodge pit owned by Lord Forte .The participation provides 70% of the total earnings of Whit clams. In 2004,Whitbreadacqui sanguine premiere Lodge for 505 million.This added more 141 hotels and all the hotels were branded as prime minister Travel auberge by Whitbread. atomic number 61 Travel indian lodge was soon shortened to premier hostelry. premier hunting lodge hotels atomic number 18 mainly found in city centres or on maj or A-roads. They atomic number 18 rarely found in thruway dish up areas. post-mortem examination student lodging has restaurants and discontinue as Whitbread is historically a brewery.Award- hitning promethium lodge is the UKs largest and fastest-growing hotel brand. promethium student lodging bedentourage feature en-suite bath style, TV with Free debate, and Wi-Fi lucre access. prime minister social club canfuls nodes a m 1y-back Good dark Guarantee of a replete(p) quality room, at ease surroundings and friendly service, which is whimsical amongst Britains leading hotel fibrils. autopsy order was the runner Britain-wide hotel group to bespeak up with national tourist board Visit Britain this sum prime minister hostelry is now part of a new quality assessment scheme, specially created for budget accommodation.OVERVIEW-This project is do in order to run into the curriculum as Advanced Diploma in Hospitality. This project is done to find out whether premiere inn is commensurate to provide the burst client service in UK. This project provides the overall customer go provided by the postmortem examination Inn. It contains customer services at the hotel, online, forages provided by the hotel, its motion and its weakness.DESCRIPTION- premier(a) Inn from customer service view- necropsy Inn provides various facilities for the customers. They provide tall quality of room, quality restaurants and family friendly environment. The main qualities/features of post-mortem examination Inn are as follows-1. Friendly Environment2. commodious Rooms3. Quality Restaurants4. commodious(p) for kids5. Great environment for groups6. deification for unaccompaniedly(prenominal) travellers7. Ideal for business line8. Located EverywhereFriendly Environment postmortem Inn greets the customers with warm welcome. Staffs of premier Inn are mettlesomely adequate and skilled. They are very polite with the customers. They are ready to he lp the customers at some(prenominal) time. Every staffs are instructed to be dedicated towards the care of the customers. post-mortem examination Inn has the feeling that customers are their guests and they have the aim that guest are always to be treated as dear and as better as possible. From welcoming to serving the victualss staffs are fully alert not to give any chance of complains against them. Thats why Premier Inn stands high shouting we are best hotels providing best facilities in UK. From the moment of comer of customer to the departure of customers in that respect are friendly staffs to make the dumbfound more light and the front desks are do tempt 24 hrs a day.Comfortable RoomsFig- Comfortable entourage provided by Premier Inn hotels.Premier Inn provides king size Hypnos beds which are highly comfortable to sleep in. They have cosy forgery duvets and pillows. They are soft that one feels great to sleep on it. Premier Inn has powerful showers in all entourage and baths in. Both hot and cold showers are available. They in addition have free view TV with 80 TV and wireless channels. One potful view any channels or TV stations roosting in premier. They overly provide free WIFI profit and excessively desk if anyone needs to work in the room. Its easier to use internet in Premier Inn .Premier Inn has got high speed internet facilities. They as headspring as provide shower gel, tea and c take awayee making facilities and a vibrissa dryer. Premier Inn has blackout curtains for sedate nights sleep.Quality restaurants and containFig- cast out of Premier Inn hotelThere is no doubt that Premier Inn laughingstock be the best place for drinking because Whitbread the owner of Premier Inn is historically a brewery. Every Premier Inn hotel has restaurants. Premier Inn is very certified towards the fact that they are to provide yummy and high quality food. The main reason of having restaurants is that they can make their customers received that they serve tasty meal and snacks. If a customer has the fond of drinking accordingly the best place for him/her to drink is at the licensed bars of Premier Inn. He/she can make whoopie the best drinks of the knowledge domain in very friendly environment. He/she can have the relaxing drink at the end.Fig- tasty and delicious food providedGreat for kidsFig- Kids enjoying in Premier Inn and Offers granted by Premier InnPremier Inn has great fun for kids and a great value offer for promotes. Premier Inn offers spacious family rooms. They dont charge extra cost. Kids under 16s can continue free. Not only that they arent charged for eat. Premier Inn says Stay with us from just 29 a night and see why we were awardinged the Tommys call forth Friendly Award for Best Family Travel Facilities in 2007 and 2008.Every family room has a double bed and two comfy pull out beds or sofa beds. Premier Inn also provides cots for babies too. Moreover dont immobilize that fewer than 16s s tick out for free. Premier in provides much(prenominal) exciting offers that helps to recede for kids amused even though when a customer is away.Premier Inn provides activity packs for kids which are absolutely free. Activity pack contains a business relationship book, activity book, colouring sheet and pencils. Almost all our hotel restaurants have a childrens menu offering food thats packed with natural goodness just tastes great too.Great environment for groupsFig- Groups enjoying the party in Premier InnPremier Inn can be ideal choice for the groups to stay in. Premier Inn describes booking of vanadium or more rooms as group booking. Premier Inn provides the facilities of booking the five or more rooms. Customers should just follow the procedure and fill up the cook and you can stay in Premier Inn with your group. Groups can be in Premier Inn for celebrating parties or birthdays. Premier Inn promises such groups to provide the best and pure services. Grouping can be exc ellent in Premier Inn as it is fun as tumesce as it is great value for the groups as the hotel charges only GBP 29 pounds a night. Celebrating parties and birthdays for groups in Premier Inn can be ideal because Premier Inn hotels have restaurants and bars along with them. There is not passing play to be any problem of foods and drinks for the parties. Its great in the party view of topographic point.Ideal for lone travellersFig-sound and safe stay in Premier InnPremier Inn pays great attention in the safety of the customers. Premier has number of simple security measures that ensures that costumers have safe, comfortable and enjoyable stay away from home. Some of the simple security measures followed by the Premier Inn to protect the customers are given below Premier Inn handles the room expatiate to the customers when they check in and the expand are provided discreetly. Room details are not said loud so they arent heard by the people around. Mostly Premier Inn provides singl e female travellers rooms that are not on the ground floor or at the end of a corridor. They pay great attention to the safety of lone female travellers. Every Premier Inn has a door approach system and only Premier Inn guests can enter afterwards 11pm at night. No other persons except the customers are allowed after 11 pm in Premier Inn. Receptions of Premier Inn are manned 24 hours a day, so in that location is always someone on hand to help Every bedroom door in Premier Inn is fitted with a deadlock or chain. It helps to keep the customers safe and confident.Ideal for businessFig- Hot desk and Meeting rooms of Premier InnPremier Inn is not only better for the lone, groups or families. Its fabulous in the business point of view also. Effective conflict rooms can be found in Premier Inn. Premier Inn shock rooms can be boardrooms, theatre or U- shaped. Premier Inn also provides hot desks, business lounges, own office and working dejeuner too.Hot desk-Premier Inn provides selec ted private area where one can get online facilities and work in comfort and quiet. Hot desk provides the perfect peaceful environment for work. Premier inn also offers the business lounge meekness and unlimited Costa coffee and tea which are already embarrass in the price. It means that they are free.Business LoungesPremier Inn also provides the business lounges. Business lounges are ideal for the in melodyal meetings. Premier Inn provides the facilities of business lounge which is furnished with comfy chairs and sofas, and is a great area. Premier Inn ensures the availability of teas and Costa coffee all day in business lounge. accept working officePremier Inn provides all the things necessary in an office. Printers, photocopiers, faxes, telephones and internet offices are provided by the Premier Inn. notwithstanding these facilities are only available in each of touch dwelling house business centres of Premier Inn. There you can find everything that you need to work and stay in touch when you are away from the office.Working luncheonWork and lunch are like nail and flesh for a person. Premier Inn respects these facts so it provides working lunch to the customers. lunch power point is the chance to refuel and clear ones head. Premier Inn provides sandwiches, which is served in the meeting room or in the business lounge. Its just the decision of the customer where to serve and Premier Inn is ready to serve the customers anywhere. Alternatively there are restaurants where one can eat after their work.Located all overPremier Inn is the brand that has over 500 hotels all over UK and Ireland. This means that Premier Inn hotels are located in all over in UK. They can be found in the most of the cities and towns of UK. Premier Inn is also found close to numerous pop tourist areas. They are also found in seaside towns and airports. They are also along with the major roads. All these hotels have restaurant or bar onsite. They serve freshly prepared breakfas t, lunch and dinner party as well as refreshments. Drinks are heart of Premier Inn and Whitbread.Details of Foods and Drinks Offered By Premier Inn to Its CustomersPremier Inn mealCooked Breakfast survival of the fittestPremium Pork Sausages Succulent and meaty, seasoned with nutmeg and sageVegetarian Sausages make with sauted leek Back BaconEggs strongly scrambled, fried, poached or boiledContinental Breakfast SelectionKelloggs Ce receiveds Soya, a non-dairy alternative to milk is available on requestGranola Creations Granola cereal with your choice of yoghurt, dried harvest-festival and fresh fruit salad toppingsPorridge Please order from a member of our breakfast teamBloomer Bread Thick slit white and malted milk wheatCroissants Freshly bakedMuffins Blueberry and Double coffee beanFresh Fruit Salad A refreshing mix of red and green sliced apples, pineapple, grapes and orange segmentsYeoValley Organic Yoghurts Pro biotic and suitable for vegetariansTwinning teatim es Everyday, Decaffeinated, rat Ginger, Peppermint, Blackcurrant, Ginseng Vanilla, Camomile and Green TeaChilled Fruit Juices Orange, Apple and pomegranate juice drinkhttp//www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.PackageBreakfastMenuPdfFile.tmp/PackageBreakfastMenu.pdfPremier Inn meal dinnerStartersSeasonal Soups Made from seasonal worker vegetables. Served with a testis of tiger breadPrawn CocktailServed on crisp salad leaves with love apple, cucumber, a classic Marie Rose do and brown bread chicken Pepper SkewersSucculent chicken dumbbell and mixed spice up skewers, served with your choice of either Smoky Chilli BBQ do Blue Cheese Jalapeo SauceGarlic Herb Breaded MushroomsGreat for dipping in garlic mayo and BBQ sauceMainsMatured Rump SteakServed with body of wetcress, cook cherry tomatoes, a fl at mushroom and chunky chipsRope-grown Scottish MusselsIn a creamy white wine sauce with a chunk of tiger bread and your c hoice of chunky chips or mixed salad spinach Ricotta Ravioli (v)Ravioli smothered in a rich tomato sauce, topped with fresh rocket and quit shavings. Served with a chunk of tiger bread and a mixed salad icteric FajitasStrips of pepper, onion and chicken dresser in Cajun spices. Served with warm tortillas, guacamole, sour cream, tomato salsa and grated cheddar cheeseLamb, bellyacher Breast or Beef BurgerServed in a se alike germ bun, with chunky chips, coleslaw and your choice of topping BBQ Topping Battered whole onion rings and BBQ sauce New Yorker Topping A vermillion rockfish of back bacon and grated cheddar cheese cheese Swiss Topping Sauted mushrooms and grated Cheddar cheese Smothered Topping A rasher of back bacon, grated Cheddar cheese and BBQ sauce Spicy Blue Topping Blue cheese jalapeo sauce Texican Topping Cajun spiced vegetableshttp//www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.PackageDinnerMenuPdfFile.tmp/PackageDinner Menu.pdfPremier Inn kids mealStartersNachos Covered in melted Cheddar cheese and served with dipping pots of mayonnaise and tomato salsaPotato WedgesCovered in melted Cheddar cheese and served with dipping pots of mayonnaise and tomato salsaGarlic Bread cardinal slices of garlic bread sweetness available for children up to the age of 10FondueBanana pieces and Belgian waffle e served with a dipping pot of either warm toffy or coffee bean musical note fudge sauceMini Chocolate IndulgenceBelgian chocolate truffle ice-cream, chocolate brownies and marshmallows topped with a whip of cream, chocolate crunch and chocolate flavour fudge sauceIce pickingMade in the Chiltern Hills from a blend of milk from Jersey cows and double cream. Vanilla ice cream served with a crispy wafer and your choice of one of the following sauces, strawberry, toffee or chocolate flavour fudge sauceJelly and Ice Cream hemangioma simplex jelly and vanilla ice creamFruit SaladFresh seasonal fruit salad with van illa ice creamChicken Dinner fractional a grilled chicken breast served with mash, roast potatoes, carrots, a Yorkshire pudding, tend peas and gravyChicken NuggetsSix chicken nuggets made with chicken breast, served with chips and tend peasSpaghetti BologneseTopped with Cheddar cheese and served with a slice of garlic breadBeef BurgerBeef burger in a sesame seed bun, served with chips and baked beansCheese and Bacon BurgerBeef burger topped with Cheddar cheese and bacon, in a sesame seed bun. Served with chips and baked beansFish and ChipsHalf a persona of hand-battered fish served with chips and garden peasMinced Beef Onion PieServed with chips, garden peas and gravyChicken WrapTwo soft tortillas, strips of grilled chicken breast, slices of red pepper and cucumber, grated Cheddar cheese and tomato salsaVegetarian Wrap (v)Two soft tortillas, slices of red pepper and cucumber, carrot, cabbage, onion, grated Cheddar cheese and tomato salsaVeggie Sausages and Mash (v)Two Quorn saus ages served with mash, corn on the cob, a Yorkshire pudding and gravyCreate Your Own PizzaMarguerite pizza with your choice of two of the following toppings overact Bacon Pineapple MushroomsChicken CurryA mild and tasty curry. Chicken breast pieces in a creamy korma sauce, served with basmati riceTomato pastaPenne pasta in a tomato sauce, sprinkled with Cheddar cheese and served with a slice of garlic breadhttp//www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.OptMenu1MenuPdfFile.tmp/OptionalMenu1.pdfPremier Inn drinks loopy Drinks-Draught Pepsi, nutriment Pepsi, R Whites LemonadeBottle Coca Cola and Diet CokeJ20 Orange Passion fruit, Apple Mango, Apple Blueberry, Apple tinkers dam or Grape Kiwi flavourOrange Juice or Apple JuiceStrathmore Still Water 330ml or 1 litreStrathmore Sparkling Water 330ml or 1 LitreRobinsons Fruit take up Intensely awry(p), low sugar, juice drink. Available in Apple Blackcurrant or Orange flavourRobin sons Fruit Shoot H2OSpring water drink with natural fruit flavours. Choose from Blackcurrant or Orange flavourCapri Sun Orange juice drinkLiqueur deep brownsAfter your meal, enjoy a Costa Coffee with your choice of spirit Baileys Irish Cream The Famous Grouse Whisky Lambs Navy Rum Courvoisier VS Cognac Disaronno Amaretto CointreauCosta Coffee Solo DoppioEspresso Short, strong and blackEspresso MacchiatoEspresso with a dash of frothed milkprimo ordinaryRegular LargeCappuccinoEspresso topped with steamed, frothed milk and a aspersion of chocolateCafe LatteEspresso with steamed milkAmericano Espresso with hot waterMochaEspresso with chocolate, topped with steamed, frothed milk and a sprinkling of chocolateHot ChocolateSteamed milk and chocolateHot Chocolate richSteamed milk and chocolate, marshmallows and a whip of creamFreshly Brewed TeaA refreshing blend of the finest tea.WhitePinot Grigio, Corte Vigna, ItalyThe ever popular dry, clean-cut and refreshing Pinotchardonnay grape, B lossom Hill, USA A lighter style chardonnay grape easy to drink, with melon and apple aromas and a hint of vanilla 13.5% ABVMedium, Kendermanns, GermanyPopular, soft, fruity average style white, lower in alcoholSauvignon Blanc, Montana, New Zealand definitive Kiwi style with amazing zingy gooseberry fruit flavoursSemillon Chardonnay, Broken Earth, AustraliaA great value, moderate corporate, dry white with tropical fruit flavoursSauvignon Blanc, Antares, long pepperA light, dry, crisp, delicious Sauvignon with refreshing fruit flavours admit White, Pearly Bay, southwest Africa A good all rounder, easy to drink, full flavoured blend of Chenin and Chardonnay Chenin Blanc, Tipas, ArgentinaA light, juicy, fresh and fruity dry whiteRosMedium Dry Ros, Pinot Grigio, Italy Fruity, medium dry ros made from Italys most famous grape varietyWhite Grenache, Gallo Family Vineyards, USAA soft, fruity ros thats perfect for lovers of medium style winesHouse Ros, Broken Earth, AustraliaA dry fu ll flavoured ros packed with raspberry fruitsRedRioja, Campo Viejo Crianza, SpainVelvety smooth red with lovely mulberry tree fruit flavoursPinot age Shiraz, Leopards Leap, South AfricaA big, bold, smooth and spicy popularMerlot, Blossom Hill, USA One of Californias most popular medium bodied juicy redsPinot Noir, Cono Sur, Chile A quality, smooth Pinot with delicious strawberry and raspberry fruit flavours 14% ABVShiraz Cabernet, Broken Earth, Australia A great value, smooth, spicy medium bodied red 13.5% ABVCabernet Sauvignon, Hardys VR, Australia Medium bodied with rich blackcurrant fruit flavours 13.5% ABVHouse Red, Vita, ItalyA soft, easy drinking, fruity blend of Merlot and Cabernet grapes 12% ABV, Sparkling wine-coloured and Champagne BottleSparkling Ros, Marquis de la Cour, France Dry, fruity and scrumptiously refreshing 12% ABVSparkling Ros, Jacobs Creek, Australia A refreshing, fruity sparkler. Perfect for that everyday treat 11.5% ABVCava, Campo Viejo, Spain Great q uality Cava, dry save very fruity 11.5% ABVChampagne, Heidsieck Monopole Blue Top, France Full, fruity, smooth and lively. Ideal as an aperitifhttp//www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.OptMenu2MenuPdfFile.tmp/OptionalMenu2.pdfFrom customer service to food provided Premier Inn seems to be the best hotel chain in UK. outright lets see what the Premier Inn does in the context of use of privacy. Privacy is the most important factor. Every organisation or brand must have privacy policies so that they can be the be top. Even though having the best customer services and other facilities if any brand doesnt pay any attention to the privacy of the customer then the brand cant be ranked top because its missing the great part of customer service, privacy.Privacy strategy of Premier Inn slice booking the hotel room onlinePremier Inn is always aware of the reclaim to privacy to every customer who visits its hotels and its official websit es. General privacy policies include the randomness to identify the person, and the rights of customers to verify and amend the information. Premier Inn handles information in compliance with UK Data Protection Act (1998). Premier Inn collects title, first name, surname, address, email address, telephone number and credit card details of the customer. Additionally it also collects the information of the guest accompanying the booker. This is to ensure that Premier Inn identifies the customer on arrival, in checking in and out as well. Premier Inn never shares the information with the third parties. Rights of customer are also preserved by the Premier Inn that means customer can amend or cancel their bookings online as well.Security of the customer is the mostSecurity is the most essential factor to determine whether the hotel is good enough to stay or not. Though UK is one of the safest places in world still the security matters. Premier Inn is very much conscious about the securit y of customer. There is 24 hour CCTV operation in all the premises of the Premier Inn. There is CCTV operation in corridor of the Premier Inn as well. There is always 24 hour service in the reception. Fire alarms are available for the detection of the fire in the hotel. These fire alarms are tested every week to ensure that they are functioning properly. Security personals are also available in the hotel for 24 hours.Premier Inn going worldwideNot only this many new Premier Inn hotels are existence opened in UK as well as the Premier Inn is expanding internationally too. Premier Inn has new hotels complete with refreshing top pool, bars and restaurants in Dubai. And Premier Inn has started its business in India too. It has got a hotel in Bangalore in India.Fig Premier Inn hotel in Bangalore, IndiaPremier Inn from the business point of view-70% of total income of Whitbread is because of Premier Inn. Total gross revenue at Premier Inn are up 4.7 percent to 629.8 million (2008/9 601.5 million) .According to the Whibread group, Premier Inn outperformed its competitors during 2009/10. We set out a commercialized action see to reinforce our status as the preferred hotel brand for corporate travellers and aggressively target leisure customers. We are pleased to treat good progress on all fronts, said the company.The group dual-lane that in 2009/10, it set out a commercial action plan for Hotels and Restaurants, to build on its competitive edge for the business market and aggressively target leisure customers.As per Whitbreads short and medium term increase plans, Premier Inn is to increase room numbers in 2010/11 by over 2,500 rooms (+6 percent) and target a 32 percent increase to 55,000 rooms in the UK by the end of 2014/15, as well as international expansion.The figure Hotel Market has nine severalise players which, in addition to Premier Inn include Travelodge, Jurys Inn, Holiday Inn Express, Easy Hotel, Comfort Inn, Days Inn, Ibis and Innkeepers Lodge. T he development of the budget sector, led by Premier Inn, continues to grow. Market value of Premier Inn is absolutely high at the moment. Its market values are high above in the sky. There might be any hotel companies as successful as Premier Inn at the moment. It is estimated that every night about 75,000 guests sleep in the rooms of Premier Inn.Business and Customer services go side by side together in Premier InnPremier Inn is the brand name that features en-suite bathrooms, TV with Free view, and Wi-Fi internet access .Premier Inn has given its customer a great offer known as Good darkness Guarantee, a money-back Good Night Guarantee .Premier Inn also promises of a good quality room, comfortable surroundings and friendly service. All Premier Inns feature a bar and restaurant serving dinner, drinks and Premier Inns renowned All you can eat cooked breakfast. Business is the great point at this age. Even in the point of business Premier Inn respects the rights and needs of people. So that Premier Inn offers a Business Account for business travellers, a unique expense management solution. This allows companies to control spend more effectively. In 2008 Premier Inn introduced self report Kiosks to a number of hotels, reducing check-in time to less than one minute, which has proved to be particularly popular with business guests.AchievementsPremier Inn has win many prizes these past years. It was difficult for Premier Inn to establish in the market because they had to compete with established brand Travel Lodge. Premier Inn was awarded as Best Budget Hotel at the Business Traveller Awards 2008. Premier Inn was also voted as the most leading company in the JD Power European prudence Hotel Guest Satisfaction Survey 2008 and 2009. Premier Inn was also prize as the BDRC British Hotel Guest Survey Most Improved crack 2008.It was the winner of the Holiday Check Awards in the year 2008. It was also recognised as the Best Business Hotel Chain at the Business Trav el World Awards 2008 and 2009. Premier Inn also received the Leisure and touristry Award at the Customer Satisfaction Awards Which was given by the take of Customer Service. Premier Inn supports Water Aid. In December 2008, Premier Inn opened its first green hotel in Tamworth, Staffordshire. This hotel has potential to devolve energy usage by 80 percent. The technologies used in the hotel take radically different approaches to ventilation, heating, cooling and water wastage. Premier Inn has been voted as the leading economy hotel brand in 2010 in JD power European Economy Hotel Guest Satisfaction survey. It is the third consecutive year that premier Inn has ranked highest. too Premier Inn has won triple awards at The British Travel Awards in 2010. Premier Inn won Hotel Chain of the year award beating Warner Leisure hotels and Holiday Inn. alike it also won Best Business hotel beating Hilton and Marriot. It also won Best Leisure Hotel beating Holiday Inn and Marriot. Premier Inn also wins the best hotel website at Travolution awards in 2010. Premier beat jumeriah.com, elcid.com, elconresot.com and thewithotel.com to win this award.Recent DevelopmentsIn 2009 Premier Inn launched Premier Offers a 29 special rate for leisure and business guests. To date, two million rooms have been released at 29 with the promotion set to continue in 2010. Premier Inn has also launched a new look website at www.premierinn.com with more hotel details, easier booking, interactive maps and increased functionality. At the end of 2009, Premier Inns parent company, Whitbread, denote that it plans, by 2020, to reduce its CO2 emissions by 26 per cent. This is the companys first statement of intent on carbon reduction and will form an important part of its Good Together corporate sustainability strategy. At the same time, Whitbread reported that from 2007 to 2009, the company improved its carbon efficiency by foursome per cent which is equivalent to saving 8,562 tonnes of CO2 or ta king 2,446 cars off the road. In recognition of this achievement, Whitbread has been awarded the Carbon Trust Standard which is the worlds first award that requires organisations to measure manage and reduce their carbon footprint and make real reductions year-on-year. Premier Inn has launched its first hotel in India and at the end of 2009 and announced plans to open nine further hotels in India in the next five years. It aims to capitalise on the countrys developing business traveller market. Currently there are a limited number of budget hotel brands in India so this represents a good opportunity for Premier Inn, with its strong hotel model.ANALYSIS AND REAULTSPremier Inn has been providing great room services to the customer. Premier Inn has given the money back guarantee if the customer isnt satisfied with the room services. provided still Premier Inn is unable to provide the smoking rooms as many of the hotels in present do. Even though it is good in the security point of vie w still this can be one of the factors that can increase the number of regular customers and help in the business.Premier Inn has got lots of varieties of food available to serve to its customers except still its lacking something. Premier Inn is not being able to provide specific foods to the specific illness like diabetics, pressure, etc. Similarly Premier Inn food menu is unable to provide food menu in accordance to the religion. Muslims eat Halal while Christians dont. This means that Premier Inn is lacking in this field as well. forthwith Premier Inn has been able to provide drinks of different region just it hasnt been able to provide food of whole over the world. At this period of time one hotel cant only think of providing English food to the customers because people from whole over the world come to visit UK. only when premier Inn is unable to provide the specific regional foods to the customers. Now though Premier Inn has some of vegetarian foods in its menu but it has nt been able to provide specific vegetarian food menus to the customers. Premier Inn isnt being able to provide varieties of food as it does with its rooms. Thats why Premier Inn is unable to guarantee in its food as it does in its rooms. termination AND RECCOMENDATIONSEven though Premier Inn lacks in some aspects it can be determined as the top hotel chain company in UK but still it is not perfect. If it can adopt the measures mentioned above I believe that it can be the perfect hotel chain in UK.creditI would like to thank all those people who helped me out throughout this project. My deep